Editorial, Social Media and Digital Marketing Specialist
In a time where we see the world through filters, converse in tweets, strive for likes, and live vicariously through stories, the art of storytelling is part of our day-to-day lives more now than ever before.
My name is Sonali and I am a storyteller.
May 2018 – Nov. 2018
Digital Manager, Talent Partnerships
Digital Media Management
Developed digital marketing initiatives for celebrity social media accounts
Implemented social and branding strategies that resulted in 30% - 40% organic account growth
Liaised with other teams to develop cross promotion marketing strategies
Wrote weekly and monthly analytical reports to track growth
Additional duties: drafted social media copy & assisted with live coverage
May 2017 – July 2017
Public Relations Intern
Wolf Kasteler Public Relations
Worked on marketing strategies and campaigns for music launches, fashion brands and film and TV releases
Authored fresh and engaging press releases and prepared complete press kits
Wrote and distributed press releases for company and clients
Proofread and edited materials prepared by all staff to check
and correct spelling, grammar and style
Feb. 2017 - May 2017
The Recording Academy
Helped with the company’s rebranding by targeting new audiences and strategic key messaging
Managed end-to-end marketing for events including: Person of the Year, GRAMMYs on the Hill and 60th GRAMMYs through email marketing initiatives, press releases etc.
Prepared reports detailing project updates, performance information and ongoing trends
Additional duties: authored press releases, radio spots, media alerts & media memos
Sept. 2016 - Dec. 2016
Digital Editorial Intern
Collaborated to devise editorial and marketing strategies to drive traffic to the website
Pitched and wrote up to 10 stories a day, which resulted in 20% audience growth
Additional duties: assisted with filming, fact checked & edited articles
Feb. 2015 - Aug. 2015
Conde Nast: Vogue India
Initiated new digital marketing initiatives to grow online presence
Implemented new social media strategy, which resulted in 40% organic increase across multiple channels
Conducted interviews and wrote stories based on market research
Additional duties: edited articles, managed website, sourced & assisted with photo-shoots
The University of Southern California
Courses: Public Relations and Branding, Image Management, Reporting on Entertainment and Pop Culture, Fashion, Luxury and Lifestyle Marketing, Digital, Social and Mass Media Strategies
The London School of Economics and Political Science
Media and Communication Studies
Theoretical and methodological foundation for media and communication professions to examine issues of media and communication within a political, social and cultural context.
Courses: Theories and Concepts in Media Communications, Media and Globalization, Methods of Research in Media and Communications (Qualitative and Quantitative Analysis), Global Media Industries, The Audience in Media and Communications.
Chapman University: Dodge College of Film and Media Arts
Major: Public Relations and Advertising
A unique degree in a film school setting. Learned how to effectively use storytelling and visual media within the marketing field. Studied all aspects of planning, developing and executing effective communication campaigns. Understood how to become a compelling storyteller for businesses looking to connect with their audiences.
Courses: Introduction to Visual Storytelling, Introduction to Film Aesthetics, Theories of Persuasion, Principles of Advertising, Principles of Public Relations, Fundamentals of Marketing, Entertainment Marketing, Writing for Public Relations, Public Relations Campaigns.
Content Writing / Copywriting
Social Media Strategy