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SONALI LODHIA

Editorial, Social Media and Digital Marketing Specialist

In a time where we see the world through filters, converse in tweets, strive for likes, and live vicariously through stories, the art of storytelling is  part of our day-to-day lives more now than ever before.

 

My name is Sonali and I am a storyteller.

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EXPERIENCE
 
May 2018 – Nov. 2018
Digital Manager, Talent Partnerships

Digital Media Management 
 

  • Developed digital marketing initiatives for celebrity social media accounts
     

  • Implemented social and branding strategies that resulted in 30% - 40% organic account growth
     

  • Liaised with other teams to develop cross promotion marketing strategies
     

  • Wrote weekly and monthly analytical reports to track growth
     

  • Additional duties: drafted social media copy & assisted with live coverage

                            May 2017 – July 2017

Public Relations Intern

Wolf Kasteler Public Relations
 

  • Worked on marketing strategies and campaigns for music launches, fashion brands and film and TV releases
     

  • Authored fresh and engaging press releases and prepared complete press kits
     

  • Wrote and distributed press releases for company and clients
     

  • Proofread and edited materials prepared by all staff to check
    and correct spelling, grammar and style

Feb. 2017 - May 2017

Marketing Intern

The Recording Academy

  • Helped with the company’s rebranding by targeting new audiences and strategic key messaging
     

  • Managed end-to-end marketing for events including: Person of the Year, GRAMMYs on the Hill and 60th GRAMMYs through email marketing initiatives, press releases etc.
     

  • Prepared reports detailing project updates, performance information and ongoing trends
     

  • Additional duties: authored press releases, radio spots, media alerts & media memos

Sept. 2016 - Dec. 2016

Digital Editorial Intern

TMZ: Toofab.com
 

  • Collaborated to devise editorial and marketing strategies to drive traffic to the website
     

  • Pitched and wrote up to 10 stories a day, which resulted in 20% audience growth
     

  • Additional duties: assisted with filming, fact checked & edited articles

Feb. 2015 - Aug. 2015

Digital Assistant

Conde Nast: Vogue India 
 

  • Initiated new digital marketing initiatives to grow online presence
     

  • Implemented new social media strategy, which resulted in 40% organic increase across multiple channels
     

  • Conducted interviews and wrote stories based on market research
     

  • Additional duties: edited articles, managed website, sourced & assisted with photo-shoots

EDUCATION
 
December 2017

MA

The University of Southern California
 

  • Global Media

    Courses: Public Relations and Branding, Image Management, Reporting on Entertainment and Pop Culture, Fashion, Luxury and Lifestyle Marketing, Digital, Social and Mass Media Strategies

November 2016

MSc

The London School of Economics and Political Science 
 

  • Media and Communication Studies 
     

  • Theoretical and methodological foundation for media and communication professions to examine issues of media and communication within a political, social and cultural context. 

    Courses: Theories and Concepts in Media Communications, Media and Globalization, Methods of Research in Media and Communications (Qualitative and Quantitative Analysis), Global Media Industries, The Audience in Media and Communications. 

December 2014

BA

Chapman University: Dodge College of Film and Media Arts
 

  • Major: Public Relations and Advertising 
    Minor: French 
     

  • A unique degree in a film school setting. Learned how to effectively use storytelling and visual media within the marketing field. Studied all aspects of planning, developing and executing effective communication campaigns. Understood how to become a compelling storyteller for businesses looking to connect with their audiences. 

    Courses: Introduction to Visual Storytelling, Introduction to Film Aesthetics, Theories of Persuasion, Principles of Advertising, Principles of Public Relations, Fundamentals of Marketing, Entertainment Marketing, Writing for Public Relations, Public Relations Campaigns. 

PORTFOLIO
 
SKILLS
 

Content Writing / Copywriting

Social Media Strategy

Branding

Digital Marketing

Public Relations

Advertising

RESUME